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Joe and the Juice Singapore-bound

By Wei ZhangSingapore
1 min read
Joe and the juice 00011
Joe and the juice 00011
In this article (4)

Danish chain Joe and the Juice will make its Southeast Asian debut in Singapore in the last quarter of this year.

The hip juice bar brand will be brought to Singapore by Norbreeze Group, a retail specialist which incubates brands to unlock their growth potential.

Two juice bars are scheduled to open in the leadup to Christmas, marking the brand’s first Southeast Asian stores after what Norbreeze describes as its “phenomenal success” in its home market of Denmark and broader Europe.

“Norbreeze Group’s introduction of Joe and the Juice to Singapore is timely, with a distinctive shift towards healthy diets and lifestyles in the market,” the company said in a statement.

“One of the very few contemporary cafe concepts in the world to offer fresh made to order fruit and vegetable juices, coffee and sandwiches, Joe and the Juice has become an overnight sensation across Europe as a pioneer with its unique concept to tap into the global juicing phenomenon.”

Joe & the Juice will join brands like Daniel Wellington, Bering, Cath Kidston and Cocomi in Norbreeze Group’s portfolio of retail brands.

Questions & Answers

Q.

Which company is responsible for bringing Joe and the Juice to Singapore?

A.

Norbreeze Group, a retail specialist focused on incubating brands and unlocking their growth potential, is bringing Joe and the Juice to Singapore. They have a portfolio including brands like Daniel Wellington and Cath Kidston.

Q.

When and where will Joe and the Juice open its first stores in Singapore?

A.

Joe and the Juice is set to make its Southeast Asian debut in Singapore during the last quarter of this year. Two juice bars are scheduled to open before Christmas.

Q.

What kind of products does Joe and the Juice offer, besides juices?

A.

Joe and the Juice offers a variety of products in addition to its fresh made-to-order fruit and vegetable juices. The brand also sells coffee and sandwiches as part of its contemporary cafe concept.

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