Jins Philippines opens first store
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Japanese eyewear retailer Jins has opened its first store in the Philippines.
Located at SM Aura Premier in Taguig, the Jins Philippines store will offer up to 1000 styles of frames and match them with lenses within about 30 minutes.
Jins has about 350 stores in Japan and has recently started to expand into Greater China and the US.
The company pioneered the use of a new, lightweight material for glasses in its patented ‘Airframe line,’ as well as functional eyewear such as blue-light cut glasses, popularly known as Jins Screen.
The brand has been brought to the Philippines by Suyen Group, the parent of fashion brand Bench.
At a formal launch ceremony this month, a traditional sake barrel-breaking ceremony was led by Suyen Corp’s chairman Ben Chan, Taguig City mayor Lani Cayetano, Carol Sy of SM Supermalls, Dr Takeo Okada, first secretary of the Japanese embassy in Manila, Steven Tan, senior VP of SM Supermalls, Hitoshi Tanaka, CEO and president of Jins and Virgilio Lim, president of Suyen Corp.
“The breaking and partaking of sake from the sake barrel symbolizes prosperity and fruitful partnership between parties,” said Lim.
Jins Philippines offers a visual experience with stores designed like a pop-art gallery, collaborating with graphic artists and architects from Japan and other countries in designing both the eyewear line and their stores.
Recent collaborators include British product and furniture designer, Jasper Morrison, and Japanese graphic artists and architects Teruhiro Yanagihara and Sou Fujimoto.
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Questions & Answers
Q.What unique features does Jins offer to its customers in the new store?
What unique features does Jins offer to its customers in the new store?
Jins Philippines will provide up to 1000 frame styles and can match them with lenses within approximately 30 minutes. The brand also offers patented 'Airframe line' eyewear made from a new lightweight material, and functional blue-light cut glasses known as Jins Screen.
Q.Which company is responsible for bringing Jins to the Philippines?
Which company is responsible for bringing Jins to the Philippines?
The Japanese eyewear brand Jins has been brought to the Philippines by Suyen Group. This group is also the parent company of the well-known fashion brand Bench, according to the article.
Q.How are the Jins stores designed, and have they collaborated with any notable artists?
How are the Jins stores designed, and have they collaborated with any notable artists?
Jins stores are designed to offer a visual experience, resembling a pop-art gallery. They collaborate with graphic artists and architects from Japan and other countries, including British designer Jasper Morrison, and Japanese artists Teruhiro Yanagihara and Sou Fujimoto.
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