Jin Amy Yang appointed to lead Levi’s success in Greater China
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Effective 20 August, Jin Amy Yang will be taking over Nic Versloot’s position as Managing Director of Greater China as he moves on to a new role within the company.
Alumni of the University of International Business & Economics in China with a Bachelor in Economics, Jin Amy Yang has over 20 years’ experience driving strategy and execution with top consumer brands.
Formerly in charge of the global business development division of The Coca-Cola Company, Yang is now responsible for leading Levi’s commercial operations across all brands and channels while accelerating the brand’s growth in Greater China.
Yang will report to David Love, Executive Vice President & President of Levi Strauss Asia, Middle East and Africa.
Love says he is “confident she’ll unlock the company’s full potential in this market” which “represents a major growth opportunity for Levi Strauss & Co” and defines it as a “must-win market” for the company.
Prior to joining Coca-Cola, Yang spent 13 years at P&G holding various global and regional leadership roles in both China and the U.S before becoming vice president of marketing for L’Oreal Paris.
Questions & Answers
Q.What will Jin Amy Yang's main responsibilities be in her new role?
What will Jin Amy Yang's main responsibilities be in her new role?
She will be responsible for leading Levi’s commercial operations across all brands and channels in Greater China. Her role also involves accelerating the brand’s growth within this key market.
Q.To whom will Jin Amy Yang report in her new position?
To whom will Jin Amy Yang report in her new position?
Jin Amy Yang will report directly to David Love. He is the Executive Vice President and President of Levi Strauss Asia, Middle East and Africa.
Q.What is David Love's view on the Greater China market for Levi Strauss & Co?
What is David Love's view on the Greater China market for Levi Strauss & Co?
Love sees Greater China as a significant growth opportunity for the company. He describes it as a “must-win market” for Levi Strauss & Co.
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