Jimmy Choo starts selling make-up
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After the launch of its fragrance Fever, fashion label Jimmy Choo plans to broaden its offering by developing a make-up range.
CEO Pierre Denis says that while the brand may be known for its shoes, it also offers bags, small leather goods, sunglasses and fragrances.
“Jimmy Choo is more than a shoe brand, it is really an accessory brand,” he says. “We are particularly proud we have fragrances, and to be frank, not many shoe brands are successful with perfumes.”
Choo has been working with French manufacturer Interparfums for eight years, launching three fragrances.
Declining to reveal details, Denis says the fragrance collection will be “glamorous”, in keeping with the brand’s image. Fever will become part of its portfolio from August 13.
Questions & Answers
Q.What items does Jimmy Choo currently offer besides shoes?
What items does Jimmy Choo currently offer besides shoes?
Jimmy Choo's product range extends beyond shoes to include bags, small leather goods, sunglasses, and fragrances. The CEO views it as an accessory brand rather than solely a shoe brand.
Q.Which company does Jimmy Choo partner with for its fragrances?
Which company does Jimmy Choo partner with for its fragrances?
Jimmy Choo collaborates with French manufacturer Interparfums for its fragrance lines. This partnership has been in place for eight years and has resulted in the launch of three fragrances.
Q.When will the fragrance Fever be added to Jimmy Choo's product portfolio?
When will the fragrance Fever be added to Jimmy Choo's product portfolio?
The fragrance Fever is scheduled to become part of Jimmy Choo's product portfolio starting from August 13. It is described as glamorous, aligning with the brand's overall image.
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