JHP designs the first Hyundai Duty Free store
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Hyundai Department Store has opened its first ever downtown duty free store on top of its flagship in Seoul, South Korea.
The 14,250sqm outlet was designed by JHP after an international design competition to help them integrate the duty free shopping experience into the city. It offers three floors of shopping for a selection of international luxury brands across the beauty, fashion, F&B and technology industries.
The unique store features rich natural finishes, textured surfaces and filtered light to integrate a sense of the excitement of Seoul into the store.
Hyundai’s duty-free store is expecting to generate KRW670 billion (US$593 million) in sales revenue this year and more than KRW1 trillion ($885 million) in 2020.
Questions & Answers
Q.What is the total sales revenue Hyundai’s new duty-free store expects to generate this year?
What is the total sales revenue Hyundai’s new duty-free store expects to generate this year?
Hyundai’s duty-free store is anticipating sales revenue of KRW670 billion (US$593 million) this year. This figure is expected to increase significantly in the following year.
Q.What design features has JHP incorporated to connect the store with its location?
What design features has JHP incorporated to connect the store with its location?
JHP integrated rich natural finishes, textured surfaces, and filtered light into the design. These elements were specifically chosen to reflect and integrate a sense of the excitement of Seoul within the store environment.
Q.Which product categories are available at the new Hyundai Duty Free store?
Which product categories are available at the new Hyundai Duty Free store?
The store offers a selection of international luxury brands across several key categories. These include beauty, fashion, food and beverage (F&B), and technology products over three floors of shopping.
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