Jeweller to the stars Mouawad eyes Asian rollout

Dubai- and Geneva-headquartered Mouawad Group – dubbed jewelers to the stars – is planning to open stores across Asia.

Pascal Mouawad, co-guardian of the retail division, told Arabian Business in an interview that the company will begin expanding in Asia Pacific next year and roll out stores across a subsequent decade.

“We have a strategy of continuing our expansion in different markets, specifically Asia Pacific; that’s our target for the next decade, so China, Hong Kong, Singapore, Indonesia and Malaysia. We want to expand our distribution network in that part of the world,” he said.

The company is also planning to feature in several exhibitions in Asia before stores start to open next year.

“This year is the year of exhibitions in the Asian market and hopefully next year we’ll be rolling out boutiques in that part of the world while keeping a good presence here in the Gulf countries,” he said.

The 130-year-old company is run by three brothers of the fourth generation of the family which founded the business. It is known for selling jewelry, watches and artworks to clients, including A-list celebrities.