JD’s new delivery app to boost online-to-offline business

JD Inc, one of China’s biggest e-commerce companies, has introduced a new delivery app for urban Chinese. Paidaojia allows users to place online orders for delivery from nearby merchants, whether convenience stores or restaurants, according to China Daily. JD guarantees delivery within 2 hours on orders from stores within 3 kilometers. JD CEO Liu Qiangdong said in a statement that the app is a strategic move to capture more of the online-to-offline market. Along with the company’s logistics and delivery system, JD plans to build Paidaojia into a “local life and service platform.

” The company has already tested the app with a pilot program in Beijing and Shanghai. By the end of March, Paidaojia is expected to serve communities within Beijing from the city center to the fourth ring road. From there, the service area will expand to other large Chinese cities, including Shanghai, Shenzhen, and Guangzhou.