JD to issue US$212 million in coupons to boost post-coronavirus economy

Mar 25, 2020Updated Jun 4, 20251 min read

JD is collaborating with various brands to provide RMB1.5 billion (US$212 million) in promotional coupons to stimulate sales across Mainland China.

Starting Thursday, the Chinese e-commerce company will start sending out the coupons which cover key online retail categories such as electronics and FMCG.

The coupons are being issued to stimulate flagging demand caused by the Covid-19 epidemic. The program aims to support brands and merchants in working towards recovering their former sales and operations levels and signals a change in tack in the coronavirus recovery period to focus on restoring economic activity.

Since the outbreak, JD has leveraged its supply chain, logistics and technology strengths partnering with a variety of stakeholders to fight against the epidemic. The firm has also launched a series of initiatives to support brands and merchants.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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