JD to issue US$212 million in coupons to boost post-coronavirus economy
In this article (4)
JD is collaborating with various brands to provide RMB1.5 billion (US$212 million) in promotional coupons to stimulate sales across Mainland China.
Starting Thursday, the Chinese e-commerce company will start sending out the coupons which cover key online retail categories such as electronics and FMCG.
The coupons are being issued to stimulate flagging demand caused by the Covid-19 epidemic. The program aims to support brands and merchants in working towards recovering their former sales and operations levels and signals a change in tack in the coronavirus recovery period to focus on restoring economic activity.
Since the outbreak, JD has leveraged its supply chain, logistics and technology strengths partnering with a variety of stakeholders to fight against the epidemic. The firm has also launched a series of initiatives to support brands and merchants.
Questions & Answers
Q.What is the primary goal of JD's new coupon initiative?
What is the primary goal of JD's new coupon initiative?
The main aim is to stimulate flagging demand caused by the Covid-19 epidemic. It intends to help brands and merchants recover their former sales and operational levels, shifting focus towards restoring economic activity.
Q.Which categories of goods will the promotional coupons cover?
Which categories of goods will the promotional coupons cover?
The coupons will cover key online retail categories for consumers. These include electronics, which are often high-value items, and Fast-Moving Consumer Goods (FMCG), which are everyday essentials.
Q.When will JD begin distributing these promotional coupons?
When will JD begin distributing these promotional coupons?
JD will commence sending out the coupons starting on Thursday. This marks the beginning of the program designed to boost sales and support businesses in Mainland China.
Reader pulse
Is this coupon strategy effective?
20,705 votes so far