JD.com partners with Korean shopping site Lotte.com
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China’s online direct sales company JD.com has partnered with South Korea’s online shopping site Lotte.com.
Under the deal, JD.com customers will be able to purchase products from Lotte through JD Worldwide, the company’s cross-border platform.
Products will cover categories including baby and maternity, cosmetics, fashion, everyday household products, home appliances, food and Lotte-branded products.
“The demand for products through Korean Mall has been strong and partnering with Lotte will help us meet the growing needs of our users,” said JD Mall CEO Haoyu Shen.
The announcement follows the successful launch in late March of Korean Mall, which sells authentic imported Korean products on JD Worldwide. Since its launch, dozens of Korean brands started to sell their products to Chinese consumers through Korean Mall. The best-selling product categories include personal care products and cosmetics.
Lotte.com CEO Hyeong Jun Kim said JD.com’s users are the ideal audience for the company as they look to develop their business in China.
Questions & Answers
Q.Which product categories will JD.com customers be able to purchase from Lotte through JD Worldwide?
Which product categories will JD.com customers be able to purchase from Lotte through JD Worldwide?
Customers can buy products including baby and maternity, cosmetics, fashion, everyday household items, and home appliances. Food and Lotte-branded products will also be available from the South Korean shopping site.
Q.What is the primary motivation for JD.com to partner with Lotte.com?
What is the primary motivation for JD.com to partner with Lotte.com?
JD.com's CEO Haoyu Shen stated that the demand for products through Korean Mall has been strong. This partnership with Lotte will help the company meet the growing needs of its users for Korean goods.
Q.Which product types have been most popular on Korean Mall since its launch in March?
Which product types have been most popular on Korean Mall since its launch in March?
Since its launch, the best-selling product categories on Korean Mall have included personal care products and cosmetics. These items are among the authentic imported Korean products sold to Chinese consumers.
Q.Why is Lotte.com interested in this partnership with JD.com?
Why is Lotte.com interested in this partnership with JD.com?
Lotte.com sees JD.com's users as the ideal audience for their company. This partnership is part of their strategy to develop their business and expand their presence within China.
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