JD.com partners with Korean shopping site Lotte.com
China’s online direct sales company JD.com has partnered with South Korea’s online shopping site Lotte.com.
Under the deal, JD.com customers will be able to purchase products from Lotte through JD Worldwide, the company’s cross-border platform.
Products will cover categories including baby and maternity, cosmetics, fashion, everyday household products, home appliances, food and Lotte-branded products.
“The demand for products through Korean Mall has been strong and partnering with Lotte will help us meet the growing needs of our users,” said JD Mall CEO Haoyu Shen.
The announcement follows the successful launch in late March of Korean Mall, which sells authentic imported Korean products on JD Worldwide. Since its launch, dozens of Korean brands started to sell their products to Chinese consumers through Korean Mall. The best-selling product categories include personal care products and cosmetics.
Lotte.com CEO Hyeong Jun Kim said JD.com’s users are the ideal audience for the company as they look to develop their business in China.