JD.com opens world to Chinese shoppers
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JD.com, China’s online direct sales company, has unveiled JD Worldwide, its new cross-border eCommerce platform.
JD Worldwide provides Chinese consumers with the most convenient way to purchase authentic imported products, including many not previously available in China, and enables international producers and suppliers to sell directly to Chinese consumers without requiring an established presence in China.
Through the JD Worldwide platform, Chinese shoppers can order goods from hundreds of brands and sellers in overseas markets including Australia, France, Germany, Japan, South Korea, New Zealand, the UK and the US, among others, while enjoying JD.com’s industry-leading user experience.
Fully integrated with the existing JD.com platform, JD Worldwide features both direct sales and marketplace channels. It currently hosts about 450 online shops, which offer over 150,000 SKUs of high-demand imported products from more than 1200 brands. Customers can place orders seamlessly through JD’s website and mobile applications and have purchases delivered directly to their homes or offices in China, without the typical inconveniences associated with international shipping, customs and language issues.
The platform also enables international producers and sellers to sell directly to Chinese consumers without needing to establish a legal presence in China, significantly lowering the barriers to entering the China market for global brands. JD Worldwide will offer a range of support to retailers to enable them to take full advantage of the JD Worldwide platform, including support on marketing toJD.com’s nearly 100 million active users and access to JD.com’s extensive nationwide logistics network.
As part of the JD Worldwide launch, the company also announced the launch of “Best of eBay Deals,” a pilot program on the new platform in partnership with eBay. Responding to growing demand from Chinese consumers seeking items from eBay’s global inventory, eBay’s channel on JD Worldwide will showcase a variety of top categories and popular brands at attractive prices from select, trusted eBay sellers from the US.
“It currently hosts about 450 online shops, which offer over 150,000 SKUs of high-demand imported products from more than 1200 brands.”
“JD.com has once again raised the standard for integrated e-commerce solutions in China with the launch of JD Worldwide, the most convenient way for Chinese consumers to purchase imported products,” said Richard Liu, JD.com founder and CEO.
“This new cross-border sales platform marks a major step forward in connecting Chinese consumers with international brands. By combining the advantages of China’s cross-border free trade zones, JD’s warehouses and unparalleled last-mile logistics network, and our experience developing winning marketing campaigns for our partners, JD Worldwide gives international sellers and brands the most comprehensive and effective solution available for reaching Chinese consumers.”
Liu said that consistent with the company’s overall strategy, it is committed to growing JD Worldwide at a manageable pace to ensure the highest quality products and merchants, the best shopping experience for our customers, and strong sales results for its partners.
When making purchases through JD Worldwide, consumers will enjoy the same guaranteed product authenticity, prices and reliable customer service they expect from JD.com. Supported by favorable trade policies in China’s e-commerce free trade zones, JD Worldwide employs bonded warehouses to ensure the fastest times for customs clearance and delivery to consumers.
JD.com has established an exclusive customer service hotline and after-sales customer support team specifically dedicated to JD Worldwide, with live online support provided to international marketplace merchants. As across all of JD’s sales platforms, stringent controls have been implemented to ensure that only high-quality marketplace merchants and authentic products are permitted on JD Worldwide.
Questions & Answers
Q.What is the primary purpose of JD Worldwide for Chinese consumers?
What is the primary purpose of JD Worldwide for Chinese consumers?
JD Worldwide offers Chinese consumers a convenient way to buy authentic imported products, including many previously unavailable in China. Customers can order goods from international brands and sellers, enjoying JD.com’s user experience.
Q.How does JD Worldwide benefit international producers and suppliers?
How does JD Worldwide benefit international producers and suppliers?
The platform allows international producers and suppliers to sell directly to Chinese consumers without needing an established legal presence in China. This significantly lowers barriers to market entry for global brands.
Q.What support does JD Worldwide offer retailers using the platform?
What support does JD Worldwide offer retailers using the platform?
JD Worldwide provides support for retailers, including marketing assistance to JD.com’s nearly 100 million active users. They also gain access to JD.com’s extensive nationwide logistics network.
Q.What initiatives has JD.com taken to ensure product quality and customer service for JD Worldwide?
What initiatives has JD.com taken to ensure product quality and customer service for JD Worldwide?
JD.com has implemented stringent controls to ensure only high-quality merchants and authentic products are permitted. They also established an exclusive customer service hotline and after-sales support team for JD Worldwide.
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