JD.com launches US Mall

JD.com has launched a ‘US Mall’, its fifth in a growing lineup of country-focused retail malls.

The new shopfront is dedicated to offering authentic imported US products for sale to its customers across China.

Already American brands including Converse, Samsonite and Ocean Spray have signed up to sell their products on the site along with Global Brands Group’s Nautica Kids and Jeep apparel labels.

In addition, JD.com says it will feature authentic products from Taylor Swift, including a line of clothes that the artist is designing exclusively for JD.com customers.

JD.com also announced a partnership with DHL Global Forwarding to help American brands ensure that their products reach Chinese consumers more quickly and easily. Through this partnership, DHL is the preferred logistics service provider for moving American products ordered on JD.com’s US Mall to and across China.

A launch event, hosted by JD.com founder and CEO Richard Liu, include several hundred representatives from major US brands.

“As American companies increasingly understand our core advantages of zero tolerance towards counterfeits and unparalleled same-day delivery capabilities, we are gaining excellent momentum attracting US brands to our site,” said Liu.

“Chinese consumers appreciate that the US is a global leader in the areas of product reputation, quality, reliability and variety of goods, and American companies are clearly benefiting from this unprecedented market opportunity.

“With JD.com’s U.S. Mall up and running, and great partners like Global Brands on board, Chinese consumers have an ever-growing range of new choices of American products, including Nautica Kids, Converse and Taylor Swift’s branded fashion line,” he said.

The US Mall follows others created for Australia, France, Japan and Korea this year.