JD.com launches Italian Fashion Mall

The best of Italian fashion will soon feature on a new fashion mall being created by JD.com.

JD.com, China’s largest online direct sales company, says the Italian Fashion Mall is dedicated to introducing Italian fashion brands and products to consumers in China. JD.com and Europe Design Center also jointly announced the participation of three renowned Chinese fashion designers – Lin Gu, Ali Tan and Xiaoyan Xu – in Milan Fashion Week. The three designers were selected through a competitive program run by JD.com and Europe Design Center, and their participation marks the first time Chinese designers will participate in Milan Fashion Week.

The announcement was made at an event during the Milan Fashion Week.

President of JD Mall’s Apparel and Home Furnishing Business Unit, Lijun Xin said the online mall will offer China’s “increasingly sophisticated and fashion-conscious consumers a fantastic range of choices,” while offering Italian brands and designers a powerful sales platform in China.

“Fashion has been an important part of JD.com’s development into a comprehensive eCommerce platform, and we look forward to bringing products from the world’s most exciting designers to our 118 million customers.”

JD.com’s JD Apparel platform features top international brands such as Lacoste and GAP and introduces the latest fashion trends to consumers through JD fashion shows held twice annually in China. Currently there are over 40,000 merchants featured on the JD Apparel platform.

As part of the JD Apparel platform, JD.com recently launched its “JD Wardrobe” app for mobile devices. The app allows consumers to mix-and-match fashion items in a virtual wardrobe, share selected items with friends and receive fashion advice from virtual fashion experts.

The Europe Design Center is created by the Director of Design Institute of Politecnico di Milano Arturo Dell’Acqua Bellavitis, and Alan Zhong, director of Future Master project of Italian design cultivation plan, also with the support of Honarary President of Italian National Fashion Association Mario Boselli, and in collaboration with experts from fashion and design sectors, to strengthen the talents and commercial exchange between Italy and China in field of fashion, industrial design, high tech and architecture.