JD.com eyes rural areas to tap huge potential
In this article (5)
China’s online retailer JD.com said it plans to open more than 500 county-level service centres this year to boost deliveries to lower-tier cities and inland regions as it bids to boost its market presence.
The centres will hire local staff and delivery men to expand the firm’s delivery network into regions with few third-party courier companies. The firm will also open up to 1,000 service stores targeting home appliance buyers and help vendors provide one-stop service of installation and repairing of household appliances sold to rural consumers.
It is hoped that the county-level centres and the planned hiring of promotion staff will help rural consumers become better acquainted with JD.com as well as online purchasing and after-sales service by the end of June.
Questions & Answers
Q.What is JD.com's primary goal with this expansion into rural areas?
What is JD.com's primary goal with this expansion into rural areas?
JD.com aims to boost its market presence by expanding deliveries to lower-tier cities and inland regions, while also helping rural consumers become more familiar with online purchasing.
Q.How many new service centres does JD.com plan to open this year?
How many new service centres does JD.com plan to open this year?
JD.com plans to open more than 500 county-level service centres this year to enhance its delivery network and reach untapped regions.
Q.What services will the new stores offer for home appliance buyers?
What services will the new stores offer for home appliance buyers?
The new service stores will help vendors provide one-stop service for the installation and repairing of household appliances sold to rural consumers.
Q.By when does JD.com hope rural consumers will be better acquainted with its services?
By when does JD.com hope rural consumers will be better acquainted with its services?
It is hoped that by the end of June, rural consumers will be better acquainted with JD.com, online purchasing, and its after-sales service.
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