JD.com crowdfunding concept launched

Chinese eCommerce company JD.com, has unveiled a series of initiatives to help finance, develop and promote the creation of start-ups in China.

The new JD Equity Crowdfunding platform, which builds upon JD.com’s success in internet finance, is expected to be China’s largest equity crowdfunding platform upon its launch this week.

“JD Equity Crowdfunding, which expands the range of offerings from JD Crowdfunding, will leverage JD.com’s nationwide brand and reputation for authenticity in the eCommerce space to give China’s entrepreneurs access to a broad set of potential early-stage investors,” the company said in a release.

“The new platform will provide a unique range of training and support options for companies throughout the entire start-up lifecycle, giving entrepreneurs a greater chance at success.”

JD.com says the initiatives, anchored by JD Equity Crowdfunding, will help to create an ecosystem supporting start-ups from the funding through the online sales stages of development. In addition to capital through crowdfunding, companies will have access new training courses provided by JD.com and seasoned investors and entrepreneurs, as well as to the company’s broader Internet financing tools. I

And they will be able to sell their products through the company’s eCommerce platform, leveraging JD.com’s last-mile delivery network and reputation for trust and reliability.

The first 11 companies to raise funds on the JD Equity Crowdfunding platform include Thunderobot, Fastwheel and WeBuzz, which respectively focus on the areas of gaming laptops, personal transportation devices and social media.

“I know from personal experience how important it is for entrepreneurs to have access to knowledge and early funding,” said Richard Liu, founder and CEO of JD.com. “As the leader in Chinese e-commerce, JD.com is ideally positioned to create a premium platform to give China’s early-stage companies access to resources and seed capital from a broad range of investors. We look forward to creating innovation and value for investors, consumers and start-ups.”

Under the JD Equity Crowdfunding model, each investment project will be led by a professional investment manager, from either a venture capital (VC) firm or from a company with similar experience, who will be responsible for working directly with the investee companies and ensuring clear and transparent communications with investors. Participating VCs who will help develop JD.com’s ecosystem for start-up companies include Capital Today, ZhenFund and Sequoia Capital. As part of the program, JD.com will take a small equity stake in the projects that successfully raise funding through JD Equity Crowdfunding.