JD and Sony testing AR foot-measurement tool for online shoppers
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Chinese online e-commerce platform JD and Sony Semiconductor Solutions are working together to develop AR technology to measure foot size online.
The JD and Sony solution requires customers to use their smartphone equipped with a distance-detecting camera and scan the front and sides of their feet in order to take an accurate measurement. The camera works by calculating the time it takes for a signal to bounce off the foot and return to the sensor.
JD launched an AR feature on its app earlier this year for online customers to virtually try on shoes, a function is now available for more than 1000 sneaker SKUs on the platform and which is also available to external partners as a service, along with the firm’s other AR applications.
“We hope to use innovations in technology to give all consumers equal access to efficient and convenient purchase and service,” said JD’s head of AR/VR Mingqiang Ye.
“JD will continue to promote innovations in the area of AR and benefit both our customers and industry partners.”
The firm is now planning to further develop its AR offerings in additional scenarios such as AR skin evaluation and AR live streaming.
Questions & Answers
Q.What technology do customers need to use the new foot-measurement tool?
What technology do customers need to use the new foot-measurement tool?
Customers must use a smartphone equipped with a distance-detecting camera. This camera scans the front and sides of their feet to take an accurate measurement for the online tool.
Q.How does the distance-detecting camera measure foot size?
How does the distance-detecting camera measure foot size?
The camera works by calculating the time it takes for a signal to bounce off the foot and then return to the sensor. This process allows for an accurate measurement.
Q.Which company is JD collaborating with on this AR foot-measurement technology?
Which company is JD collaborating with on this AR foot-measurement technology?
JD is collaborating with Sony Semiconductor Solutions to develop the AR technology for measuring foot size online. They are working together on this specific solution.
Q.Beyond shoes, what other AR applications does JD plan to develop?
Beyond shoes, what other AR applications does JD plan to develop?
JD plans to further develop its AR offerings in additional scenarios such as AR skin evaluation and AR live streaming. They intend to expand their AR applications beyond their current focus.
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