JCB Introduces Corporate Social Responsibility Initiatives
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CB Co., Ltd. (JCB), the only international payments brand based in Japan, today announced the introduction of corporate social responsibility (CSR) initiatives.
JCB selected four priority areas to address in response to the expectations of stakeholders and society: education, protection of the environment, international support and disaster recovery support. JCB is focusing its CSR activities especially on the Asia Pacific region in 2016.
JCB has been conducting a wide variety of CSR activities for over 10 years. In 2011, JCB’s 50th anniversary, it established the JCB Employee Social Contribution Program that enables employee to participate in activities contributing to society, and also started financial support of NPOs working to revitalize areas stricken by the Great East Japan Earthquake.
Major CSR activities in 2016
– International support: Honolulu Museum of Art artwork preservation (March 2016)
JCB is supporting the Honolulu Museum of Art, which has an extensive collection of Japanese traditional art, ukiyo-e, and other Asian artworks.
– International support and protection of the environment: Indonesia forest conservation (May 2016)
JCB is supporting the planting of mangrove trees to protect natural resources. Planting these trees also helps to preserve and improve the livelihood in Indonesia’s coastal regions.
– International support and education: Myanmar school construction (February 2017)
JCB is supporting the construction of schools in non-urban areas in order to help enhance education in this rapidly developing country. Construction is to be completed in December 2016 and presented to the community in February 2017.
Hiroshi Terada, Executive Vice President of Corporate Communications Department said, “JCB started to enhance our efforts to promote international CSR activities from this year. The areas include the markets where are important for our business or have strong relationships with Japan. JCB will continue cooperating with NPOs and NGOs around the world and actively fulfilling its CSR in the future.”
Questions & Answers
Q.Which specific regions are the focus for JCB's CSR activities?
Which specific regions are the focus for JCB's CSR activities?
JCB is focusing its CSR activities especially on the Asia Pacific region in 2016. Also, the company is supporting areas important for its business or with strong relationships with Japan.
Q.What are the four main priority areas JCB has identified for its CSR initiatives?
What are the four main priority areas JCB has identified for its CSR initiatives?
JCB has selected education, protection of the environment, international support, and disaster recovery support as its four priority areas. These were chosen in response to stakeholder and societal expectations.
Q.When did JCB begin its broader efforts to promote international CSR activities?
When did JCB begin its broader efforts to promote international CSR activities?
JCB started to enhance its efforts to promote international CSR activities from 2016, as stated by Hiroshi Terada. The company has, however, been conducting various CSR activities for over 10 years.
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