Japan’s pancake Chibo to plan Asian expansion
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Japanese pancake-restaurant chain Chibo is expanding to new locations in Asia to attract previous visitors to Japan who may be familiar with their brand.
Chibo serves an Osakan specialty pancake called okonomiyaki, a seasoned dish that contains vegetables, meat and seafood. Increasing numbers of tourists from neighbouring Asian countries have been visiting Osaka, according to data from the local prefectural government.
The chain’s expansion began in May with a new location in Chinese Fuzhou. It plans to open in Taiwan and Vietnam in the coming months, hoping to reach 20 overseas venues opened by 2020.
The company is also targeting Muslim tourists by adding halal dining options to their domestic outlets, making the restaurant among the few that serve food that complies with Islamic practice.
Questions & Answers
Q.Which specific Asian regions is Chibo targeting for its expansion plans?
Which specific Asian regions is Chibo targeting for its expansion plans?
Chibo's expansion started in Chinese Fuzhou, and it plans to open new locations in Taiwan and Vietnam in the coming months. These countries are key to their strategy for increasing their presence in Asia.
Q.What is the primary reason behind Chibo's decision to expand into other Asian markets?
What is the primary reason behind Chibo's decision to expand into other Asian markets?
Chibo aims to attract previous visitors to Japan, particularly from neighbouring Asian countries, who are already familiar with their brand. This strategy uses existing customer recognition and interest in their unique offering.
Q.What initiatives is Chibo undertaking to appeal to Muslim consumers, both domestically and internationally?
What initiatives is Chibo undertaking to appeal to Muslim consumers, both domestically and internationally?
Chibo is adding halal dining options to its domestic outlets in Japan. This makes it one of the few restaurants to offer food complying with Islamic practice, specifically targeting Muslim tourists visiting the country.
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