Japan’s first gourmet restaurant delivery app lifts off

Starting today, Tokyo foodies will no longer have to compromise when they order food for delivery. Japan’s first gourmet restaurant delivery app, Food-e, launches today in central Tokyo. With a curated collection of Tokyo’s best restaurants, exclusively available on Food-e, such as Nobu Tokyo, Elio Locanda, Oak Door, Shunbou and Chinaroom, consumers and companies can order great food, professionally delivered to their homes, offices or other locations of their choice.

Users can access the app at www.food-e.jp from a browser on their smartphones, tablets or PCs and make their selections from menus of mouth-watering professional photos. The food will be delivered in high-quality packaging, with hot and cold items separated to control temperature. Food-e’s drivers are uniformed and insured, full-time professionals, expert in Tokyo’s roads, who will delicately handle the food to your door. Food-e is also the first delivery app offering bilingual customer service to both restaurants and users.

For restaurants owners, Food-e has changed the traditional business model of delivery apps by charging users a fair fee for delivery and significantly lowering the commissions paid by restaurants. This allows restaurants to make a fair profit on delivery orders while gaining new customers for in-store dining.

For users, Food-e offers a choice of great restaurants, most of which have never been available for delivery before, at prices generally the same as in-store dining. All of Food-e’s restaurants are not available on any other delivery app.

Initially, Food-e’s delivery area is a 5km radius from Nishi Azabu, which includes parts of Minato, Chuo, Chiyoda, Shibuya, Meguro and Shinjuku wards. In the near future, Food-e will expand to other parts of Tokyo and eventually to other major cities in Japan.

Following the official launch today, Food-e will regularly add new restaurants, offering users high quality and an increasing variety of cuisines.