Japan’s biggest sushi chain Sushiro launches first Beijing store
In this article (4)
Japan’s biggest sushi restaurant chain Sushiro opened its first store in China’s Beijing Wednesday as part of its expansion in the world’s most populated country.
Its new store, located in the Xidan Joy City shopping mall, has four private rooms, each allowing up to 10 customers, who can order from a touch screen and pick up their food from a conveyor belt, according to Nikkei Asia.
This is Sushiro’s 45th location in China. It launched the first store in Guangzhou in 2021 and has expanded to several cities since.
Sushiro, headquartered in Osaka, has over 500 restaurants in Japan. It was founded 30 years ago and is now present in many Asian countries including South Korea, Thailand and Singapore.
Its competitor Hama Shushi has also been expanding in China and opened the first Beijing store earlier this year.
China has prohibited the import of seafood from Japan due to the discharge of treated radioactive wastewater. In China, conveyor belt sushi restaurants primarily offer locally sourced seafood.
Questions & Answers
Q.Where is Sushiro's new Beijing store located?
Where is Sushiro's new Beijing store located?
The new Sushiro store in Beijing is located in the Xidan Joy City shopping mall. It is the company's first branch in the capital and forms part of its wider expansion strategy within China.
Q.How many stores does Sushiro have in China in total?
How many stores does Sushiro have in China in total?
Sushiro now has 45 locations across China. The company first entered the Chinese market in 2021 with a store in Guangzhou and has since expanded its presence to several other cities.
Q.What is the typical source of seafood for conveyor belt sushi restaurants in China?
What is the typical source of seafood for conveyor belt sushi restaurants in China?
Conveyor belt sushi restaurants in China primarily offer locally sourced seafood. This is due to China's prohibition on importing seafood from Japan following the discharge of treated radioactive wastewater.