Japan’s 2nd Street to launch in Taiwan

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Japanese pre-owned fashion retailer 2nd Street is launching in Taiwan with its first outlet set to open in Taipei. Located in the Ximen neighborhood, the store offers some 7000 items, including clothing, handbags, shoes, and accessories from Japanese designer brands such as Comme des Garcons and Under Cover as well as luxury brands like Louis Vuitton and Chanel.
The brand plans to open three 2nd Street shops in Taiwan by next March.
The 2nd Street Taiwan store’s layout and service will follow that of the stores in Japan. Prior to the launch, 2nd Street opened a pop-up store in Breeze Nan Shan mall to test the potential of the brand in the country.
“Our aim is to expand the fan base for 2nd Street with a combination of the experience developed in Japan for the re-use business and the retail management skills beloved by the people of Taiwan,” said Sadaharu Deguchi, chairman, and GM at 2nd Street.
“I sincerely hope that 2nd Street Ximen Taipei will become an attractive location for many customers,” Deguchi said.
Launched in 2018, 2nd Street handles the sales of pre-owned products, including clothing, furniture, and appliances.
Questions & Answers
Q.Which product categories will the new 2nd Street store in Taiwan offer?
Which product categories will the new 2nd Street store in Taiwan offer?
The new store will offer clothing, handbags, shoes, and accessories. These items will include products from Japanese designer brands and luxury brands.
Q.What is 2nd Street's expansion plan for Taiwan in the near future?
What is 2nd Street's expansion plan for Taiwan in the near future?
The brand intends to open three 2nd Street shops in Taiwan by next March. The first store is set to open in Taipei's Ximen neighborhood.
Q.How will the new 2nd Street store in Taiwan be designed and managed?
How will the new 2nd Street store in Taiwan be designed and managed?
The 2nd Street Taiwan store’s layout and service will replicate those of the existing stores in Japan. This approach aims to combine Japanese experience with local retail management.
Q.What prior activity did 2nd Street undertake to assess the Taiwanese market?
What prior activity did 2nd Street undertake to assess the Taiwanese market?
Before the main launch, 2nd Street opened a pop-up store in Breeze Nan Shan mall. This was done to test the potential appeal of the brand in the country.
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