Japanese Summit supermarket open store in Vietnam
In this article (5)
Japan’s Summit supermarket will open first outlet in Vietnam’s capital city Hanoi this month, with two more stores expected to open next year. The Vietnamese Summit stores will be operated by Fujimart Vietnam Retail, a joint venture between Summit parent Sumitomo and real estate conglomerate BRG Group.
BRG Group says Sumitomo will select the president and send personnel from Japanese unit while BRG will control the company operations.
Targeting middle class consumers in the city, the stores will following the Japanese model – using the Summit supermarket group’s point-of-sale system and loyalty program to analyse customer shopping habits and plan product ranges.
Questions & Answers
Q.Who will be responsible for operating the new Summit stores in Vietnam?
Who will be responsible for operating the new Summit stores in Vietnam?
The Vietnamese Summit stores will be operated by Fujimart Vietnam Retail. This is a joint venture established between Summit parent Sumitomo and the real estate conglomerate BRG Group.
Q.What is the operational structure for the new joint venture?
What is the operational structure for the new joint venture?
Sumitomo will select the president and send personnel from its Japanese unit. Meanwhile, BRG Group will be responsible for controlling the company's daily operations within Vietnam.
Q.How will the Vietnamese Summit stores use Japanese operational models?
How will the Vietnamese Summit stores use Japanese operational models?
The stores will follow the Japanese model by using Summit's point-of-sale system and loyalty program. This approach aims to analyse customer shopping habits and inform product range planning.
Q.Which customer demographic are the new Summit stores in Vietnam targeting?
Which customer demographic are the new Summit stores in Vietnam targeting?
The new Summit stores in Hanoi are specifically targeting middle-class consumers within the city. Their strategy is based on understanding these shoppers' habits and preferences.
Reader pulse
Is Vietnam ready for more Japanese supermarkets?
20,825 votes so far