Japanese Summit supermarket open store in Vietnam

Japan’s Summit supermarket will open first outlet in Vietnam’s capital city Hanoi this month, with two more stores expected to open next year. The Vietnamese Summit stores will be operated by Fujimart Vietnam Retail, a joint venture between Summit parent Sumitomo and real estate conglomerate BRG Group.

BRG Group says Sumitomo will select the president and send personnel from Japanese unit while BRG will control the company operations.

Targeting middle class consumers in the city, the stores will following the Japanese model – using the Summit supermarket group’s point-of-sale system and loyalty program to analyse customer shopping habits and plan product ranges.