Japanese retail brand opens store in Davao City

Top Japanese fashion retail brand Uniqlo will open its first store in Davao City at SM Lanang Premiere this Friday.The store opened its doors today for a special preview to about a hundred selected shoppers mostly members of the media, bloggers, social media influencers and VIPs.

Uniqlo Philippines chief operating officer Katsumi Kubota said the opening is in time for the 5th year anniversary of the brand’s presence in the Philippines.

The fashion brand will open two more branches in SM City Davao located in Ecoland this June 2 and in SM Cagayan de Oro by the end of June.

The SM Lanang branch is the 37th branch in the country. Combined the stores in the Philippines has about 3,000 square meters of retail space.

Kubota said the three stores in Mindanao will have 100 local personnel. It will also offer the same clothes and accessories sold in its other stores.

“We recognize the economic growth of the region, we are very excited as we are looking forward to bringing our high-quality and innovative LifeWear pieces closer to Dabawenyos.” Kubota said.

The brand is known for its LifeWear; innovative, high-quality clothing clothing following the Japanese principles of simplicity, quality and longevity.

The opening of the stores in Mindanao comes in the heels of the martial law declaration by President Rodrigo Duterte across Mindanao.

Councilor Mabel Sunga-Acosta of the first district of Davao City and a guest of the store’s special preview said the opening of the store means that the current situation more or less is business as usual but with heightened security measures.