Japanese restaurant chain Pepper Lunch to launch in Mongolia
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Japanese restaurant chain Pepper Lunch plans to open its first store in Mongolia next year, as part of its global expansion strategy.
The brand has signed a franchise deal with local distributor Bluemon Group, making Mongolia its 17th country.
“We signed a master franchise agreement with our Mongolian franchise partner yesterday,” Yuto Tago, global CEO of Pepper Lunch wrote on his LinkedIn account.
“I cannot wait to see the first restaurant opening next year!”
Pepper Lunch is a DIY casual eating concept with more than 400 locations around Japan, Asia, and Australia. Founded by a trained chef, Kunio Ichinose, the restaurant focuses on premium steaks, pasta, and cheese curry rice.
Pepper Food Service sold the Pepper Lunch franchise to J-Star Investment Fund for US$79 million in 2020.
Questions & Answers
Q.Who will be responsible for operating Pepper Lunch in Mongolia?
Who will be responsible for operating Pepper Lunch in Mongolia?
Pepper Lunch has signed a franchise deal with Bluemon Group, a local distributor, to manage its operations in Mongolia. This agreement makes Mongolia the 17th country for the Japanese restaurant chain.
Q.What kind of dining experience does Pepper Lunch offer customers?
What kind of dining experience does Pepper Lunch offer customers?
Pepper Lunch offers a DIY casual eating concept. Its menu focuses on premium steaks, pasta, and cheese curry rice, allowing diners to cook their meals on hot plates at their table.
Q.How many locations does Pepper Lunch currently operate globally?
How many locations does Pepper Lunch currently operate globally?
Pepper Lunch has more than 400 locations across Japan, Asia, and Australia. This upcoming launch in Mongolia is part of their broader global expansion strategy.
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