Japanese online watch rental concept Karitoke opens third store and launches AR app
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Japanese watch rental service Kairtoke is launching in Tokyo’s Shinjuku Marui building next Friday.
The Karitoke store offers monthly watch rentals from more than 40 available brands and 1100 models, with users invited to preview how each watch will look on their wrist before visiting the outlet via an AR app. Users can check from home whether the size of any particular watch matches the size of their wrists, and can coordinate the timepieces with their clothes and suits.
The Karitoke AR app is unique in Japan in that it is not limited to a specific brand or model of watches. All watches advertised on the brand’s website are now available in the Shinjuku Marui store, the brand’s third physical outlet following its locations in Yurakucho Marui and Namba Marui.
All Karitoke rentals must be reserved in advance online.
Questions & Answers
Q.What kind of products does Karitoke offer for rent in its new store?
What kind of products does Karitoke offer for rent in its new store?
Karitoke's new store in Shinjuku Marui offers monthly rentals of watches. Customers can choose from more than 40 available brands and 1100 different models of timepieces.
Q.How does the new Karitoke AR app help customers choose a watch?
How does the new Karitoke AR app help customers choose a watch?
The AR app allows users to preview how a watch will look on their wrist before visiting the store. They can check the size against their wrist and coordinate the timepiece with their outfits from home.
Q.Where are Karitoke's other physical stores located?
Where are Karitoke's other physical stores located?
The new Shinjuku Marui store is Karitoke's third physical outlet. Its two previous locations are in Yurakucho Marui and Namba Marui.
Q.Do customers need to do anything before visiting a Karitoke store to rent a watch?
Do customers need to do anything before visiting a Karitoke store to rent a watch?
Yes, all rentals from Karitoke must be reserved online in advance. This ensures the desired watch is available for collection at the store.
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