Japanese multi-brand ‘Atmos’ to enter Korean market
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Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.
Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.
It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.
Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.
What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.
Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.
Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.
Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.
Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.
As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.
ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.
Questions & Answers
Q.What is Atmos's primary business focus and what type of products do they mainly sell?
What is Atmos's primary business focus and what type of products do they mainly sell?
Atmos's core business is street and sportswear, mainly dealing with limited edition products from famous brands. They are a leading player in the shoe market due to their ability to identify and distribute the latest trends.
Q.How does Atmos create its limited-edition products?
How does Atmos create its limited-edition products?
Atmos employees work as designers, collaborating with various brands to develop unique collaborative products. These items are then released as limited editions, distinguishing their offerings in the market.
Q.What are Atmos's expansion plans in Korea after opening their first store in Seoul?
What are Atmos's expansion plans in Korea after opening their first store in Seoul?
After opening in Apgujeong, Seoul, Atmos plans to open an additional seven to eight stores within two years. These new locations will be in key areas across Korea, including Daegu, Busan, and Gwangju.
Q.Which brands have recently collaborated with Atmos on new product releases?
Which brands have recently collaborated with Atmos on new product releases?
ASICS Tiger, a US street sensibility lifestyle brand, recently collaborated with Atmos. They released 'GREEN CAMO' and 'GORE-TEX' collaboration products, available at the new Atmos Seoul Flagship Store.
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