Food
Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.
Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.
It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.
Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.
What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.
Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.
Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.
Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.
Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.
As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.
ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.
