Japanese megastore Don Quijote to open its first Hong Kong store
In this article (5)
Don Quijote Hong Kong is set to make its debut in the middle of this year. The Japanese discount merchandise retailer – which has three stores in Singapore and also plans to make its Thai debut in Bangkok this year – has leased a 15,000sqft space in the basement of Mira Place Two on Nathan Road in Tsim Sha Tsui.
In Japan, most of the company’s 160 discount stores trade 24 hours, but this is unlikely in Hong Kong.
Helen Mak, senior director and head of retail services at Knight Frank said the basement location would appeal to local consumers and tourists.
“Don Quijote’s Tsim Sha Tsui location can attract mainland tourists who travel via the high-speed rail and mega bridge. Instead of shopping for luxury items, these same-day visitors usually spend money on cosmetics, health care items and food, products that are most celebrated at [Don Quijote].”
According to the SCMP, Don Quijote will pay HK$1 million (US$127,000) a month for the space, with the fitout expected to be complete by July.
Besides its general merchandise and fresh food offer, the Don Quijote Hong Kong store will feature a cafe.
Questions & Answers
Q.When is the Don Quijote store in Hong Kong expected to open?
When is the Don Quijote store in Hong Kong expected to open?
Don Quijote Hong Kong is anticipated to debut in the middle of this year. The fitout of the 15,000sqft space is expected to be complete by July.
Q.What is the expected monthly rent for the Tsim Sha Tsui location?
What is the expected monthly rent for the Tsim Sha Tsui location?
The SCMP reports that Don Quijote will pay HK$1 million a month for the retail space. This equates to US$127,000 per month.
Q.What kind of customers is the Hong Kong store aiming to attract?
What kind of customers is the Hong Kong store aiming to attract?
The basement location will appeal to local consumers and tourists, particularly mainland tourists travelling via high-speed rail and the mega bridge. They typically buy cosmetics, healthcare, and food.
Q.Will the Hong Kong store operate 24 hours a day like some stores in Japan?
Will the Hong Kong store operate 24 hours a day like some stores in Japan?
In Japan, most of Don Quijote's 160 discount stores trade 24 hours. However, the article states that a 24-hour operation is unlikely in Hong Kong.
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