Japanese department store Odakyu launches service to serve Chinese at home

Japanese department store Odakyu has partnered with Taeltech marketplace to launch service in China.

Through the Taeltech ecosystem, Odakyu Department Store will trial a selection of products including Japanese accessories, apparel and cosmetics, in the first few months in a pilot before the official launch in more than 500 cities in China.

Shuji Kawate, business creation department GM at Odakyu Department Store, explained the reason for the partnership with Taeltech is that Odakyu saw a “unique business opportunity” as most inbound tourism revenue is generated by Chinese tourists. The company also saw “the potential to provide the best customer service, in this partnership with Chenggan (Taeltech) by catering to their continued needs, thus expanding the department store experience into China in the future.”

Taeltech has also created a “Odakyu Zone” in its marketplace, which functions as an extension of the department store experience for customers who have returned home. In return, the department store will provide promotional opportunities in prime locations to Taeltech.

“Not only does this partnership give Chinese consumers the opportunity to order high quality and verifiable authentic Odakyu Department Store products from their homes, in the future it also introduces the Tael Ecosystem to Chinese tourists within Japan, connecting our target market both domestically and internationally,” said Alex Busarov, CEO at Taeltech.

Founded in 2014, Taeltech’s ecosystem has more than 50,000 users across China.