Japanese confectionery brand Morozoff enters Dubai
In this article (5)
Japanese confectionery and chocolatier chain Morozoff has opened its first Dubai store, at Wafi Mall.
Launched by the Emerald Star Group, Morozoff Dubai offers not only cookies and cakes but also a gift collection to suit a range of celebrations and events.
Morozoff president Shinji Yamaguchi says the Dubai launch is a significant development for the group, with plans already in place for expansion.
Emerald Star, which specialises in distributing Japanese products, plans to take Morozoff to other territories in the region as well as India.
The chain returned to Singapore in November after an absence of 14 years.
Questions & Answers
Q.Which company is responsible for bringing Morozoff to Dubai?
Which company is responsible for bringing Morozoff to Dubai?
The Emerald Star Group is responsible for launching Morozoff's first store in Dubai. This group specialises in distributing Japanese products and is also planning further expansion for the brand.
Q.What kind of products does the new Morozoff store in Dubai offer?
What kind of products does the new Morozoff store in Dubai offer?
The new Morozoff Dubai store offers a selection of cookies and cakes. Also, it provides a gift collection designed to be suitable for various celebrations and events, catering to different needs.
Q.Are there plans for Morozoff to expand beyond Dubai in the region?
Are there plans for Morozoff to expand beyond Dubai in the region?
Yes, Emerald Star plans to take the Morozoff brand to other territories within the region following its Dubai launch. They also have intentions to introduce Morozoff to India in the future.
Q.Has Morozoff recently re-entered any other markets after an absence?
Has Morozoff recently re-entered any other markets after an absence?
Yes, Morozoff returned to Singapore in November, marking its re-entry into that market after a considerable absence. The brand had not operated there for 14 years before its recent return.
Reader pulse
Is this a smart regional expansion for Morozoff?
16,087 votes so far