Japanese cafe chain Mister Donut enters Singapore
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The wait is almost over for Japan’s famed Mister Donut chain to launch in Singapore. Its first store opens on May 21 at Bishan’s Junction 8 mall. It will sell its iconic Pon de Ring doughnut – known for its crisp exterior and fluffy, mochi-like texture – which comes in a variety of flavors, including strawberry and chocolate.
Other sweet treats include the Custard Strawberry French Cruller doughnut, Golden Chocolate ring and Honey Dip doughnut. The store will also sell a Singapore-exclusive Strawberry Chocolate doughnut.
All doughnuts are priced between $2.30 and $2.50 each.
Bundle purchases are available at $14 for six or $23 for 10. However, each customer can buy only a maximum of 10 doughnuts and no more than four Pon de Ring doughnuts.
The doughnuts will be produced on-site in small batches by staff who went for training at the Mister Donut Academy in Osaka.
While Mister Donut was founded in the United States in 1956, the chain became internationally famous after it was established in Japan in 1971. There are more than 900 stores across Japan.
Its launch in Singapore is a franchise brought in by local food and beverage company RE&S Enterprises. RE&S’ stable of restaurant brands focused on Japanese cuisine includes Ichiban Boshi, Shimbashi Soba and Kuriya Dining.
In July 2022, RE&S Enterprises ran a Mister Donut pop-up at Jurong Point, which sold 83,000 doughnuts in one month.
The plan is to open at least nine stores here in three years, including larger-format cafe concepts with seating at some locations.
Questions & Answers
Q.What is the maximum number of doughnuts a customer can buy, and is there a limit on specific types?
What is the maximum number of doughnuts a customer can buy, and is there a limit on specific types?
Each customer is limited to a maximum purchase of 10 doughnuts in total. Within this limit, customers can buy no more than four of the iconic Pon de Ring doughnuts per transaction.
Q.Which company is responsible for bringing Mister Donut to Singapore, and do they have experience with Japanese brands?
Which company is responsible for bringing Mister Donut to Singapore, and do they have experience with Japanese brands?
Local food and beverage company RE&S Enterprises is the franchisee launching Mister Donut in Singapore. They have extensive experience with Japanese cuisine, managing brands like Ichiban Boshi and Kuriya Dining.
Q.Where will the doughnuts be produced, and have the staff received specific training?
Where will the doughnuts be produced, and have the staff received specific training?
The doughnuts will be produced fresh on-site in small batches at the Singapore store. The staff responsible for production underwent training at the Mister Donut Academy located in Osaka, Japan.
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