Japanese Brand Muji Will Open First Vietnam Store in 2020
In this article (4)
Japanese household goods and apparel chain Muji plans to open in Vietnam next year. The company will establish its subsidiary Muji Vietnam this August with headquarters in Ho Chi Minh City. The first store is scheduled to open in the second quarter. Muji’s parent Ryohin Keikaku says it chose Vietnam as Muji’s next overseas market because of the country’s fast-paced development. Vietnam has the third-largest population in ASEAN and is undergoing rapid economic growth.
“From our business’ point of view, it is one of the major markets in ASEAN, with the estimated real GDP growth of 7.1 per cent last year,” the company said in a statement released in Japan.
“We expect that our experience and knowhow in the global market will help in running stores that serve everyday living and [that will] increase Muji’s fans in the area.”
Muji products are among the most popular items hand-carried back into Vietnam from travellers visiting countries such as Thailand, Singapore, Hong Kong and the Philippines.
The opening of first Muji Vietnam store is expected to attract many Vietnamese youngsters, with the minimalist lifestyle reflected in the retailer’s product range currently a trend in the country.
Muji has more than 450 stores in Japan, and 470 stores in other countries.
Questions & Answers
Q.Why did Ryohin Keikaku choose Vietnam for Muji's expansion?
Why did Ryohin Keikaku choose Vietnam for Muji's expansion?
The company selected Vietnam due to its fast-paced development, status as a major ASEAN market, and rapid economic growth. Vietnam has the third-largest population in ASEAN and recorded an estimated real GDP growth of 7.1 per cent last year.
Q.When will Muji's first store in Vietnam open?
When will Muji's first store in Vietnam open?
The first Muji store in Vietnam is scheduled to open in the second quarter of next year, following the establishment of Muji Vietnam as a subsidiary in August this year.
Q.How many Muji stores are currently operating globally?
How many Muji stores are currently operating globally?
Globally, Muji currently operates more than 920 stores. This includes over 450 stores in Japan and 470 stores located in other countries around the world.
Reader pulse
Muji in Vietnam:
23,155 votes so far