James Reyne sings praises of new Coopers Australian IPA
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Brewer Coopers has rolled out a limited release Australian IPA in kegs and 375ml can format, backed by a marketing campaign fronted by legendary Australian singer James Reyne.
Coopers Australian IPA is made with local hops with citrus notes such as mandarin and orange as well as piney and passionfruit characteristics, according to the brewer. It has an ABV of 6.5 percent and a bitterness level of 40 IBU.
“We’ve come up with a great-tasting Australian IPA that will suit any occasion,” said Coopers MD and chief brewer, Dr Tim Cooper. “We’re very mindful about when to bring out a new beer and an enormous amount of time goes into getting it right.”
The campaign featuring Reyne was filmed at the Silverton Hotel in Broken Hill. The singer will also perform at several trade events in April.
Reyne previously participated in the Coopers Live, Loud and Local series which was launched last year to support pubs and musicians recovering from the Covid-19 shutdowns.
Coopers Australian IPA will be sold at bottle shops from late April.
Questions & Answers
Q.What formats will the new Coopers Australian IPA be available in for consumers?
What formats will the new Coopers Australian IPA be available in for consumers?
The Coopers Australian IPA will be available in 375ml cans for retail sale. It is also being rolled out in kegs, but the article specifies bottle shops for cans from late April.
Q.When can consumers expect to purchase the Coopers Australian IPA in bottle shops?
When can consumers expect to purchase the Coopers Australian IPA in bottle shops?
Consumers can expect to find the new Coopers Australian IPA available for purchase in bottle shops starting from late April. This date aligns with the marketing campaign featuring James Reyne.
Q.What are the key flavour notes of the new Coopers Australian IPA?
What are the key flavour notes of the new Coopers Australian IPA?
The Coopers Australian IPA features local hops that impart citrus notes, specifically mandarin and orange. Also, the brewer describes its characteristics as including piney and passionfruit flavours.
Q.What is the alcohol by volume and bitterness level of the new IPA?
What is the alcohol by volume and bitterness level of the new IPA?
The new Coopers Australian IPA has an alcohol by volume (ABV) of 6.5 percent. Its bitterness level is rated at 40 IBU, providing a moderate bitterness profile for an IPA.
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