Jakarta-based cafe chain Maxx Coffee launches in Singapore
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Indonesian cafe chain Maxx Coffee has launched its first international outpost in Singapore as the first move towards expansion in Asia.
Partnering with local operator Oue Restaurants, the new outlet opens today at Jem serving Indonesian single-origin coffee as well as a food selection and the brand’s signature beverages.
“After 80 successful outlets in 23 cities across Indonesia, our goal remains consistent; to provide a social canvas fit for modern coffee lovers to create meaningful moments over great coffee,” said Oue Restaurant CEO Brian Riady.
“With the burgeoning third-wave coffee culture in Indonesia and the rising global popularity of Indonesian coffee and coffee culture, Maxx Coffee is ripe for the picking.”
“Maxx Coffee serves more than just a daily cuppa,” said PT Maxx Coffee Prima CEO Mehdi Zaidi. “Designed to cater to the modern coffee lover’s lifestyle, our outlets are a mix of co-working spaces that enable an exchange of ideas, booths to spark conversations and cosy corners for anyone who wants a quiet space to enjoy a book.”
The new outlet’s interior features a light wood decor with an open espresso bar and food counter.
The majority of Maxx Coffee’s specially sourced roasts are single-origin grade 1 Arabica coffee beans from Brazil Cerrado, Sumatera Lintong, Java Ciwidey, and Aceh Gayo.
Questions & Answers
Q.Which company is Maxx Coffee partnering with for its Singapore launch?
Which company is Maxx Coffee partnering with for its Singapore launch?
Maxx Coffee is collaborating with Oue Restaurants, a local operator, for its first international outlet. This partnership facilitates the brand's expansion and presence in the Singapore market, bringing its Indonesian coffee concept to new customers.
Q.What is the primary goal Maxx Coffee aims to achieve with its expansion?
What is the primary goal Maxx Coffee aims to achieve with its expansion?
The consistent goal for Maxx Coffee, as stated by Oue Restaurant CEO Brian Riady, is to offer a social canvas. This space is designed for modern coffee lovers to create meaningful moments while enjoying great coffee and the unique cafe experience.
Q.What varieties of coffee beans does Maxx Coffee serve at its new outlet?
What varieties of coffee beans does Maxx Coffee serve at its new outlet?
The new Maxx Coffee outlet serves specially sourced roasts, primarily single-origin grade 1 Arabica coffee beans. These include varieties from Brazil Cerrado, Sumatera Lintong, Java Ciwidey, and Aceh Gayo, offering a diverse selection for customers.
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