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Jaguar Land Rover Opens Three European Hubs

By Sarah Chen
1 min read
In this article (4)

Luxury carmaker Jaguar Land Rover said on Tuesday it is opening three new engineering hubs in Europe to develop autonomous vehicle technologies as part of its partnership with Silicon Valley artificial intelligence company Nvidia.

The hubs in Munich, Bologna and Madrid will develop self-driving systems for JLR’s next generation of luxury vehicles. JLR already has six global tech hubs the United States, China and Europe.

JLR, unit of India’s Tata Motors, said the locations were chosen because of the local availability of digital engineering specialists and will create almost 100 engineering jobs focused “on developing driver assistance systems and artificial intelligence for self-driving cars of the future.”

JLR and Nvidia announced a multiyear agreement last year under which they will jointly develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond.

The partnership with Nvidia gives JLR a well-funded ally as it tries to catch up with Tesla Inc and other luxury vehicle rivals in a digital technology arms race.

Questions & Answers

Q.

Why were these specific European cities chosen for the new engineering hubs?

A.

JLR stated the locations were selected due to the readily available local digital engineering specialists. This ensures they can quickly staff the hubs with the necessary expertise for developing autonomous vehicle technologies.

Q.

What kind of jobs will be created at these new European engineering hubs?

A.

The hubs will create almost 100 engineering jobs, specifically focused on developing advanced driver assistance systems and artificial intelligence. These roles are crucial for the self-driving cars of the future.

Q.

What is the primary objective of JLR's partnership with Nvidia?

A.

The primary objective is to jointly develop the computer brains and nervous systems for JLR's next generation of luxury vehicles. This collaboration aims to enhance JLR's digital technology capabilities and competitive standing.

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