Jacob Delafon China opens first store

Jacob Delafon, a leading French fashion bathroom brand, has launched its brand in China and opened its first store there.

The new Jacob Delafon China showroom opened on Tuesday, November 17 in Shanghai.

Bruno Chenesseau, kitchen & bath design director of Jacob Delafon Europe, Middle East and Africa, said given the company is based in Paris, “we were naturally inspired by the city”.

“By its architecture, its atmosphere, its unique diversity and above all, by the elegant and audacious Parisian style. It is a truly creative playground,” he said.

The heritage of the Jacob Delafon brand helps the design team to “jump out of the box” and present a more elegant lifestyle.

“Jacob Delafon speaks the same language with French fashion trend, and is inspired from the elegant and independent Paris ladies,” said Chenesseau.

“Then, from these observations, Jacob Delafon created three brand “universes” of collections. The Presqu’ile collection is inspired by the flea markets, a perfect mix between bric a brac and eclecticism. The Terrace collection takes place in an industrial loft with refined lines. And the Stillness collection is the modern reinterpretation of an Haussmannian apartment. The brand spreads these different universes throughout our design, which makes Jacob Delafon’s products so unique and recognisable among others.”