Italy’s Ermanno Scervino comes to Hong Kong

Ermanno Scervino has opened its debut store in Hong Kong, with inauguration of an Ocean Centre Harbour City store last Saturday.

Partnering with retail distributor Requing for the launch, the store is located inside the luxury mall and carries the Italian brand’s ready-to-wear and accessories collections, for men and women.

“Over the years, customers in the Far East have learned to fully appreciate that Italian unique artisanal luxury which I offer with my collections,” Ermanno Scervino creative director Ermanno Daelli, told the press at the opening.

“I’m happy to be in Hong Kong to attend the inauguration of this important boutique — Hong Kong is a dynamic city with an international soul, it’s the ultimate place-to-be for those who like me consider fashion a way to break national boundaries.”

The store boasts the brand’s retail design codes, described as “refined and elegant.” This translates distinctively into tinted windows, mirrors, grey stucco and black Belgian marble.

Ermanno Scervino founded his namesake brand in 2000. In 2016, the Florentine brand recorded revenues of 100 millions euros, with 70% of total sales witnessed overseas.

The company operates 48 stores globally. In Asia, it has outlets in Tokyo, Japan and Shanghai, China, as well as in mega cities outside the region such as Paris, Paris and London. It most recently opened a store in the ritzy Monte Carlo.