Italian brand Frette opens doors in Singapore
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Italian home accessories and lifestyle brand, Frette, has expanded its footprint in Singapore with its first boutique in Marina Bay Sands.
The store also marks the brand’s first mono-brand boutique in the territory. Designed by Milan-based architecture studio Archibrando, the new Frette store features elements used in the brand’s global flagship boutique on Milan’s Via Manzoni and custom furnishings crafted from natural Afara wood, “encapsulating the luxurious ambience and timeless elegance and essence of the brand”.
Frette Singapore occupies a 65sqm area of the shopping centre, offering crafted linens and decorative home accessories, ranging from embroidery bedding, bath towels, to men’s and women’s loungewear. The Marina Bay Sands boutique also offers custom embroidery and personalisation, bedroom styling as well as installation.
The 160-year-old brand is known for its “chic, original designs and inimitable finish and feel”. Frette operates nine retail locations in the US and 25 in Asia. The brand has flagship stores in China, South Korea, Taiwan, Vietnam and Cambodia.
Questions & Answers
Q.What kind of products does the new Frette store in Singapore offer customers?
What kind of products does the new Frette store in Singapore offer customers?
The Frette boutique offers crafted linens and decorative home accessories. This includes embroidery bedding, bath towels, and men’s and women’s loungewear, providing a range of luxury items.
Q.What special services are available at the Marina Bay Sands Frette boutique?
What special services are available at the Marina Bay Sands Frette boutique?
The Marina Bay Sands boutique provides several unique services for its customers. These include custom embroidery and personalisation, bedroom styling advice, and professional installation services for their products.
Q.How many retail locations does Frette currently operate across Asia?
How many retail locations does Frette currently operate across Asia?
Frette operates a total of 25 retail locations across Asia. This new Singapore boutique expands its presence further, adding to its established network of stores in the region.
Q.Which architecture studio was responsible for designing the new Frette store in Singapore?
Which architecture studio was responsible for designing the new Frette store in Singapore?
The new Frette store in Marina Bay Sands was designed by Milan-based architecture studio Archibrando. They incorporated elements from the brand’s global flagship boutique in Milan into the design.
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