Issey Miyake opens in Hong Kong
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Japanese luxury fashion designer Issey Miyake has opened its first store in Hong Kong.
The Issey Miyake Hong Kong boutique is located on level 1 of the Ocean Centre at Harbour City on Canton Rd in Tsim Sha Tsui.
Womenswear, menswear accessories, shoes – and, of course, the brand’s famous fragrances – are all on sale in the boutique which also offers shoppers a unique outlook across the harbour.
The brand is known for it minimalist designs and the new Hong Kong boutique captures that philosophy in its design with merchandise displayed in a gallery like setting and simple black and white LED signage at the front.
Issey Miyake was born in Hiroshima and studied graphic design in Tokyo before working in Paris and New York. He returned to Tokyo in 1970 and founded the Miyake Design Studio to produce high-end women’s fashion.
Over the years he has developed spin-off brands and expanded into fragrances in 1992.
His flagship store is in Osaka.
Questions & Answers
Q.What items can customers buy at the new Hong Kong store?
What items can customers buy at the new Hong Kong store?
The new boutique offers womenswear, menswear accessories, shoes, and the brand's well-known fragrances. All these items are available for purchase at the Ocean Centre location.
Q.What is the new store's design philosophy?
What is the new store's design philosophy?
The Hong Kong store reflects the brand's minimalist design philosophy. Merchandise is displayed in a gallery-like setting, complemented by simple black and white LED signage at the front.
Q.When did Issey Miyake first expand into fragrances?
When did Issey Miyake first expand into fragrances?
Issey Miyake expanded its product range to include fragrances in 1992. This move followed the establishment of the Miyake Design Studio in 1970, which initially focused on high-end women's fashion.
Q.Where is the brand's main store located?
Where is the brand's main store located?
While the new store is in Hong Kong, the brand's flagship store is located in Osaka. The article mentions this flagship store when discussing the brand's history and expansion.
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