Israel’s Teva Naot expands in Japan

Israeli sandal maker and retailer Teva Naot is gaining a cult following in Japan.

The footwear brand has just opened its fifth “high class boutique” in Japan, and plans even more stores as it wins the hearts and wallets of Japanese.

The company already has three stores in Tokyo and one in Nara in the Kansai region of Japan’s south. The new store will be in Tokyo.

CEO, Michael Iluz,says its shoes have become extremely popular among Japan’s business and celebrity class.

Teva Naot shoes are handmade from high quality materials and positioned at the premium end of the market. It has designed a range of 20 sandals specifically for the Japanese market to reflect local tastes, fit and trends. The stores are designed to evoke a ‘high class, luxury’ shopping experience.

The Israeli newspaper Maariv reports the company sold more than $3.6 million worth of shoes in Japan this financial year and expects sales to reach as high as $5 million in 2016.

Teva Naot has also met with success in South Korea.