Israel’s Teva Naot expands in Japan
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Israeli sandal maker and retailer Teva Naot is gaining a cult following in Japan.
The footwear brand has just opened its fifth “high class boutique” in Japan, and plans even more stores as it wins the hearts and wallets of Japanese.
The company already has three stores in Tokyo and one in Nara in the Kansai region of Japan’s south. The new store will be in Tokyo.
CEO, Michael Iluz,says its shoes have become extremely popular among Japan’s business and celebrity class.
Teva Naot shoes are handmade from high quality materials and positioned at the premium end of the market. It has designed a range of 20 sandals specifically for the Japanese market to reflect local tastes, fit and trends. The stores are designed to evoke a ‘high class, luxury’ shopping experience.
The Israeli newspaper Maariv reports the company sold more than $3.6 million worth of shoes in Japan this financial year and expects sales to reach as high as $5 million in 2016.
Teva Naot has also met with success in South Korea.
Questions & Answers
Q.How many Teva Naot stores are currently operating in Japan, including the newly opened one?
How many Teva Naot stores are currently operating in Japan, including the newly opened one?
Including the new addition, Teva Naot now has five 'high class boutiques' in Japan. Three are located in Tokyo, with one in Nara and the latest opening also in Tokyo.
Q.What is Teva Naot's sales performance in Japan for the current financial year and their projection for 2016?
What is Teva Naot's sales performance in Japan for the current financial year and their projection for 2016?
Teva Naot sold over $3.6 million worth of shoes in Japan this financial year. The company anticipates sales will rise to as much as $5 million in 2016.
Q.How has Teva Naot adapted its product range to suit the Japanese market?
How has Teva Naot adapted its product range to suit the Japanese market?
The company has specifically designed a range of 20 sandals for the Japanese market. These designs reflect local tastes, fit preferences, and current trends in footwear.
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