Israeli brand Sabon expands to Singapore
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Israel-based bath and body brand Sabon has opened its first Southeast Asia flagship boutique, in Singapore.
Located in Takashimaya in the Ngee Ann City shopping centre, the store carries a full range of products for the body, face and the home.
Soaps handmade from fresh herbs, fruit peels and rose petals are included in the range.
The boutique features an experiential ‘Wishing Fountain’ where customers are invited to freshen up, make wishes, and “dive into an experience of sound and sense, texture, and scent”.
Staying true to the brand’s philosophy, the store’s interior is decorated with natural products and materials such as whole wood and stone.
Founded in 1997 in Tel Aviv, Sabon now has 180 stores globally.
Questions & Answers
Q.Where is Sabon's first Southeast Asia flagship store located?
Where is Sabon's first Southeast Asia flagship store located?
The store is situated within Takashimaya, which is part of the Ngee Ann City shopping centre in Singapore. This is the brand's first venture into Southeast Asia.
Q.What kind of products does the new Sabon store offer?
What kind of products does the new Sabon store offer?
The boutique stocks a complete range of products for personal care, including items for the body, face, and home. It features handmade soaps created from fresh herbs, fruit peels, and rose petals.
Q.What special feature does the Singapore Sabon store include?
What special feature does the Singapore Sabon store include?
The store incorporates an interactive ‘Wishing Fountain’. Customers can use it to refresh themselves, make wishes, and fully immerse themselves in a sensory experience of sound, touch, and smell.
Q.When and where was the Sabon brand originally established?
When and where was the Sabon brand originally established?
Sabon was founded in 1997, originating in Tel Aviv. The brand has since expanded significantly, now operating a total of 180 stores worldwide.
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