Ishtara Jewellery plans expansion into Europe
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Ishtara Jewellery, a Singapore business with origins in India, plans to expand within Asia and into Europe and the Middle East.
MD and owner Parthiban Murugaiyan says Ishtara is marketing Indian-made gold jewellery in Singapore and its sister company Luvenus Jewellery is retailing international brands overseas.
The company has been importing Indian gold and diamond jewellery into Singapore for 20 years under its previous name India Jewellery Pte Ltd. It has just completed a rebranding.
Now Ishtara is planning to open retail stores and showrooms in Hong Kong, India – and further afield in Europe and the Middle East. It will also focus on airports, with a Mumbai airport contract already reportedly signed..
“We are catering to the younger generation of South Asian diaspora with fashionable jewelleries by setting up showrooms and retail outlets globally, especially starting with airports,” Murugaiyan said in an interview.
Questions & Answers
Q.What is the primary focus of Ishtara Jewellery's expansion strategy?
What is the primary focus of Ishtara Jewellery's expansion strategy?
Ishtara Jewellery plans to open retail stores and showrooms in Hong Kong, India, Europe, and the Middle East. It will also specifically target airports, with a contract for Mumbai airport reportedly already signed.
Q.What is Ishtara Jewellery's strategy for reaching a younger demographic?
What is Ishtara Jewellery's strategy for reaching a younger demographic?
Ishtara aims to cater to the younger generation of the South Asian diaspora by setting up fashionable jewellery showrooms and retail outlets globally. This expansion will especially begin with airport locations.
Q.What was the previous identity of Ishtara Jewellery before its recent rebranding?
What was the previous identity of Ishtara Jewellery before its recent rebranding?
Before its recent rebranding, Ishtara Jewellery operated under the name India Jewellery Pte Ltd. It has been importing Indian gold and diamond jewellery into Singapore for 20 years under this former identity.
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Ishtara's global expansion strategy is:
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