Ippudo Hong Kong teams with Zucca for celebration
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Proving that fashion is a matter of taste, Japanese fashion brand Zucca has launched a collaboration with Ippudo Hong Kong to celebrate the Japanese ramen restaurant’s sixth anniversary.
Ippudo this month introduces new limited-time-only specials at its five Hong Kong outlets including “Cool” Uni Ramen, Zucca Roll and Nagoya Torikai Chicken Wings Karaage.
During the three-month celebration, Ippudo Hong Kong staff members will wear customised Zucca-branded uniforms (tees and aprons). Furthermore, Zucca has designed a special branded tote bag plus a ramen bowl for the Zucca x Ippudo celebration menu.
In a six-phase celebration, Ippudo fans will be offered collectibles and discounts.
Phases one and two (this month): An Ippudo Hong Kong Facebook video launches the celebrations, and Ippudo staff members are modelling their Japanese-style uniform, with special Facebook activities.
Phase three (this month and next): Illustrator Tony Electric introduces three inventions and customers vote for their favourite. The winning invention will be built and displayed at Ippudo.
Phase four (this month and next): Ippudo and Zucca launch an online mini-game which customers can play after scanning a QR code on the menu. All participants are offered free Zucca membership, plus two winners will each receive a HK$100 (US$12) electronic shopping coupon. Each day, 10 lucky entrants will each win a soft-boiled egg or Zucca roll at Ippudo.
Phase five (September/October): Zucca members will be offered a 10 per cent discount on purchases, and also take their receipt to Ippudo to a similar discount there.
Questions & Answers
Q.Which specific new food items are being introduced as part of the collaboration?
Which specific new food items are being introduced as part of the collaboration?
The collaboration introduces several new limited-time-only specials. These include "Cool" Uni Ramen, the Zucca Roll, and Nagoya Torikai Chicken Wings Karaage, which will be available at Ippudo's Hong Kong outlets.
Q.What kind of clothing will Ippudo Hong Kong staff be wearing during the celebration period?
What kind of clothing will Ippudo Hong Kong staff be wearing during the celebration period?
During the three-month celebration, Ippudo Hong Kong staff members will be wearing customised uniforms. These uniforms consist of tees and aprons, which have been specifically branded with Zucca's branding for the event.
Q.What is the prize for customers who participate in the online mini-game mentioned in phase four of the celebration?
What is the prize for customers who participate in the online mini-game mentioned in phase four of the celebration?
Customers participating in the online mini-game will receive free Zucca membership. Also, two winners will each get a HK$100 electronic shopping coupon, and 10 lucky entrants daily will win a soft-boiled egg or Zucca roll at Ippudo.
Q.What discount will Zucca members receive during the fifth phase of the celebration?
What discount will Zucca members receive during the fifth phase of the celebration?
In phase five, Zucca members will receive a 10 per cent discount on purchases made at Zucca. They can also take their receipt from Zucca to Ippudo to receive a similar discount there.
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