iPhone doubles Vietnam market share
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iPhone’s market share in Vietnam increased from 4 percent in 2020 to 9 percent last year, making it the fifth-largest smartphone seller.
The growth of 119 percent was the highest for any brand, Counterpoint Research said in a report.
Apple was behind Samsung (34 percent), OPPO (19 percent), Xiaomi (13 percent), and vivo (11 percent).
Strong growth in Apple products was seen in the last quarter of the year, with sales doubling year on year, the report said.
This was when the company launched iPhone 13.
Last year, taking advantage of the rising demand, several stores were set up to exclusively sell Apple products like FPT’s F.Studio, TopZone, and Lazada Apple Flagship Stores.
Counterpoint analyst Ivan Lam said: “Apple has always had a place in Vietnamese consumers’ hearts. Last year it expanded its distribution campaign in Vietnam.”
The overall smartphone market grew by 7 percent last year, the report said.
Questions & Answers
Q.What percentage of the smartphone market does Apple hold in Vietnam after its recent growth?
What percentage of the smartphone market does Apple hold in Vietnam after its recent growth?
Apple's market share in Vietnam reached 9 percent last year. This increase positioned it as the fifth-largest smartphone seller in the country, up from 4 percent in 2020.
Q.What factors contributed to Apple's significant sales increase in Vietnam last year?
What factors contributed to Apple's significant sales increase in Vietnam last year?
The launch of the iPhone 13 in the last quarter of the year significantly boosted sales, which doubled year-on-year. Also, new exclusive Apple product stores were established to meet rising demand.
Q.What was the overall growth rate of the smartphone market in Vietnam last year?
What was the overall growth rate of the smartphone market in Vietnam last year?
The overall smartphone market in Vietnam experienced a 7 percent growth last year. This figure encompasses all brands operating within the country's smartphone sector.
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