iPhone doubles Vietnam market share
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iPhone’s market share in Vietnam increased from 4 percent in 2020 to 9 percent last year, making it the fifth-largest smartphone seller.
The growth of 119 percent was the highest for any brand, Counterpoint Research said in a report.
Apple was behind Samsung (34 percent), OPPO (19 percent), Xiaomi (13 percent), and vivo (11 percent).
Strong growth in Apple products was seen in the last quarter of the year, with sales doubling year-on-year, the report said.
This was when the company launched iPhone 13.
Last year, taking advantage of the rising demand, several stores were set up to exclusively sell Apple products like FPT’s F.Studio, TopZone and Lazada Apple Flagship Stores.
Counterpoint analyst Ivan Lam said: “Apple has always had a place in Vietnamese consumers’ hearts. Last year it expanded its distribution campaign in Vietnam.”
The overall smartphone market grew by 7 percent last year, the report said.
Questions & Answers
Q.Which brands were ahead of iPhone in the Vietnamese smartphone market last year?
Which brands were ahead of iPhone in the Vietnamese smartphone market last year?
Last year, iPhone was the fifth-largest seller in Vietnam. It trailed Samsung with 34 percent, OPPO with 19 percent, Xiaomi with 13 percent, and vivo with 11 percent market share.
Q.What factors contributed to Apple's strong sales growth in Vietnam last year?
What factors contributed to Apple's strong sales growth in Vietnam last year?
Strong sales growth occurred in the last quarter, coinciding with the iPhone 13 launch. Apple also expanded its distribution campaign, with new exclusive stores like F.Studio and TopZone opening to meet rising demand.
Q.How did the overall smartphone market in Vietnam perform last year?
How did the overall smartphone market in Vietnam perform last year?
The overall smartphone market in Vietnam experienced a growth of 7 percent last year. This indicates a general increase in demand for smartphones across the country.
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