iPhone 15 sales top $42M on opening day
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Sales of the newly released iPhone model surpassed the VND1-trillion (US$42 million) mark for a second year in a row, despite the economic downturn.
The iPhone 15 came to Vietnam on Sept. 29, the first time the country was included in Apple’s second round of sales a week after starting in markets like the U.S., India, Singapore, Japan, and Thailand.
Most Vietnamese retailers said sales were “much better than expected” in what has been a gloomy year for the phone market.
The Gioi Di Dong sold more than 15,000 for worth VND500 billion, accounting for nearly 50% of the market.
Other retailers such as FPT Shop, CellPhoneS, ShopDunk, and Hoang Ha Mobile reported sales of 2,000-7,000 each.
In all, according to statistics from an importer, on Sept. 29 alone, 35,000 iPhone 15s worth more than VND1 trillion were delivered to customers. The phones were sold out within hours.
FPT Shop did not disclose revenues for the full day, but merely said over 5,000 devices worth VND150 billion were delivered just after midnight.
CellphoneS delivered 1,500 phones in the first two hours.
The most popular variant, also the most expensive, has been the Pro Max, which accounted for 50-70% of sales.
But their sales were 10-20% from last year due to the smaller supply but also because consumers have started to pay more attention to the two regular versions with their eye-catching colors and nearly similar features, according to a CellPhoneS executive.
Most retailers sold out the 15 Pro and 15 Pro Max in natural titanium color.
Users only have a choice between blue and black for the 1 TB version. Meanwhile, the 15 and 15 Plus had better sales than their predecessors though the most popular color, pink, is also in short supply.
Overall, sales on the first day were lower than last year, when the iPhone 14 fetched VND1.5 trillion.
A Hoang Ha Mobile executive said the number of devices allocated to the country by Apple was not as high as last year.
The color options were also low, leading to the most popular models soon selling out, he said.
Retailers still have iPhone 15 devices in stock, mostly the regular versions and less popular colors like black.
Questions & Answers
Q.Why were the overall iPhone 15 sales on opening day lower than the previous year?
Why were the overall iPhone 15 sales on opening day lower than the previous year?
Overall sales were lower because the number of devices allocated to the country by Apple was not as high as last year. There were also fewer colour options, causing popular models to sell out quickly.
Q.Which iPhone 15 variant was the most popular, and did its sales performance match previous years?
Which iPhone 15 variant was the most popular, and did its sales performance match previous years?
The Pro Max variant was the most popular and also the most expensive. Its sales were 10-20% down from last year, attributed to smaller supply and consumers' growing interest in the two regular versions.
Q.Which retailers reported the highest sales figures for the iPhone 15 on its opening day in Vietnam?
Which retailers reported the highest sales figures for the iPhone 15 on its opening day in Vietnam?
The Gioi Di Dong sold over 15,000 units, accounting for nearly 50% of the market. Other retailers like FPT Shop, CellPhoneS, ShopDunk, and Hoang Ha Mobile reported sales between 2,000 and 7,000 each.
Q.What reason did a CellPhoneS executive give for the lower sales of the Pro Max variant compared to the previous year?
What reason did a CellPhoneS executive give for the lower sales of the Pro Max variant compared to the previous year?
A CellPhoneS executive stated that Pro Max sales were down due to smaller supply. Also, consumers have started paying more attention to the two regular versions, which offer eye-catching colours and similar features.
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