iPhone 15 prices plunge 20% in three days

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An iPhone 15 Pro Max brought from overseas is now sold at around VND40 million (US$1,650) in Vietnam, down 20% in three days.
Smartphone shops in Hanoi and Ho Chi Minh City on September 26 offered the VND40 million price for 256GB storage option. Higher storage options of 512GB and 1TB cost VND45 million and VND58 million, respectively.
Traders queued up to buy the product at Apple stores in Singapore and Thailand and brought them to Vietnam unofficially.
The first ones were available on Friday last week, one week before they are sold officially in Vietnam, at prices around VND70 million, or nearly 50% higher than official prices in Vietnam.
Nguyen Hieu, owner of an unofficial Apple shop in Hanoi, said that he had anticipated the drop in prices this year as the iPhone is sold in Vietnam only one week later than Apple’s tier-1 markets, compared to several weeks in previous years.
He only bought 20 iPhone 15s to sell in the last three days.
Retail chains are reporting a shortage of the most expensive option, the iPhone 15 Pro Max, due to high demand from preorders.
Customers will have to wait until the end of October for more supply, retailers said.
Questions & Answers
Q.What was the initial price of the iPhone 15 Pro Max when first brought into Vietnam unofficially?
What was the initial price of the iPhone 15 Pro Max when first brought into Vietnam unofficially?
The first unofficial iPhone 15 Pro Max models were sold at around VND70 million. This was nearly 50% higher than official prices would be in Vietnam, reflecting the early demand and limited availability before official sales began.
Q.Why did an unofficial Apple shop owner expect prices to drop quickly this year?
Why did an unofficial Apple shop owner expect prices to drop quickly this year?
Nguyen Hieu anticipated a faster price drop because the iPhone is launching in Vietnam only one week after Apple's tier-1 markets this year. In previous years, the delay was several weeks, which sustained higher unofficial prices for longer.
Q.Are there any specific iPhone 15 models currently experiencing supply issues in Vietnam?
Are there any specific iPhone 15 models currently experiencing supply issues in Vietnam?
Yes, retail chains are reporting a shortage of the most expensive option, the iPhone 15 Pro Max. This is due to high demand from pre-orders, with customers potentially waiting until late October for more supply.
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