iPhone 14 Pro Max price down 24%
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After 10 months of being sold in Vietnam, iPhone 14 Pro Max has seen its selling price fall by 24% to VND25.7 million (US$1,089).
In early August, some Apple authorized resellers (AARs) in Vietnam lowered the price of iPhone 14 Pro Max to less than VND26 million, the lowest since its launch in October 2022.
Di Dong Viet is selling iPhone 14 Pro Max for VND25.7 million, Hoang Ha Mobile for VND25.9 million, CellphoneS and FPT Shop for VND26.4 million, and The Gioi Di Dong (Mobile World) for VND26.7 million.
The current price of iPhone 14 Pro Max at AARs is some VND5 million lower than the smartphone sold at Apple Store Online Vietnam.
Phung Phuong, a manager of Di Dong Viet, said the price decline stemmed from both Apple’s assistance given to AARs and their own efforts.
Besides iPhone 14 Pro Max, other models of Apple have seen selling prices drop by VND300,000-500,000 per unit. The prices of iPhone 14, iPhone 14 Plus, and iPhone 14 Pro currently are at least VND18.5 million, VND21 million and VND23.6 million, respectively.
The manager of a big AAR said the prices of iPhone 14 models have decreased the most drastically.
After 10 months of being sold in Vietnam, the price of iPhone 13 Pro Max declined by 15.7% to VND26.9 million from VND31.9 million.
The third quarter is always a quiet period for the market as users wait for a new model of iPhone, usually launched in September and sold in October in Vietnam.
However, this year the price competition has become more intense, forcing AARs to offer big discounts to attract users.
“This may be the bottom price of iPhone 14 Pro Max, and the price race is showing signs of ending,” a manager of Hoang Ha Mobile said.
In addition to smartphones, AARs have lowered selling prices of other Apple products by VND0.5-1 million per unit to lure customers before the new school year starts in September.
This year, AARs in Vietnam not only compete with each other but also with Apple when its online store is offering students many incentives and promotions.
Questions & Answers
Q.What is the primary reason given for the recent price decline of the iPhone 14 Pro Max in Vietnam?
What is the primary reason given for the recent price decline of the iPhone 14 Pro Max in Vietnam?
The price decline is attributed to a combination of assistance provided by Apple to its authorised resellers (AARs) and the individual efforts made by these AARs themselves to lower costs.
Q.What is the typical market behaviour during the third quarter for iPhones in Vietnam?
What is the typical market behaviour during the third quarter for iPhones in Vietnam?
The third quarter is usually a quiet period in the market, as users tend to wait for the launch of a new iPhone model, which is typically introduced in September and sold in October in Vietnam.
Q.Are other iPhone 14 models experiencing similar price reductions?
Are other iPhone 14 models experiencing similar price reductions?
Yes, other iPhone 14 models, including the iPhone 14, iPhone 14 Plus, and iPhone 14 Pro, have also seen their selling prices drop by VND300,000-500,000 per unit.