Skip to content
Living

Instagram now lets you pin posts and Reels to your profile

By Minjun Park
1 min read
instagram logo scaled
instagram logo scaled
In this article (4)

On Twitter and TikTok, you have this cool feature to ‘pin’ certain posts on your profile. The pinned items will stay on top of your posts, and whenever a user visits your profile, these will be the first items they see. So, you get to present your profile with the exact highlights you want people to notice. And now, this cool feature just came to Instagram as well.

As Instagram announced, it’s rolling out a “pin” option, which will enable you to pin up to three posts or Reels on your profile. The pinned objects will appear at the top of your profile grid and will remain over the rest of your posts.

But how to pin a post or a Reel to your Instagram profile? Well, to do that, simply choose what you want to pin and tap on the three dots located at the top-right corner of the publication. After that, tap on “Pin to your profile.”

Now, if you return to your profile, you will see the post at the top-left corner of your grid with a white pin on it. Keep in mind that if you pin more posts, the already pinned ones will be shifted to the right, so the order of attachment matters.

However, Instagram introducing such a feature doesn’t come as a surprise. We already knew that such an option was coming.

Questions & Answers

Q.

How many posts or Reels can a user pin to their Instagram profile?

A.

Users will be able to pin up to three posts or Reels to their profile. These pinned items will appear at the top of the profile grid, presenting chosen highlights to visitors first.

Q.

Where will pinned posts or Reels appear on an Instagram profile?

A.

The pinned posts or Reels will appear at the top of a user's profile grid. When a user pins more items, the existing pinned ones will shift to the right, so their order is important.

Q.

How does a user pin a post or Reel to their Instagram profile?

A.

To pin an item, a user should choose the desired post or Reel and tap the three dots in its top-right corner. They then select “Pin to your profile” from the options that appear.

Reader pulse

What's the main impact of Instagram's pin feature for retailers?

17,890 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready