Inside Singapore’s ‘invite-only’ Johnnie Walker Home
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The space, which opened last year, is one of 26 private suites in the world and the only one in Southeast Asia. In total, the room boasts more than $700,000 worth of whisky by retail price. One way to gain entrance is by referral.
We build up our own network of people who might be interested and we invite them to come in,” Sam Fischer, Diageo‘s Asia president told us during a tour of the space. “We build up to people of high net worth and people of influence.”
Questions & Answers
Q.What is the purpose of the Johnnie Walker House in Singapore?
What is the purpose of the Johnnie Walker House in Singapore?
It hosts guests to learn about, taste, and purchase a variety of high-end whisky offerings. The space helps build a network of interested individuals, including people of high net worth and influence.
Q.How can a whisky enthusiast gain access to the Johnnie Walker House?
How can a whisky enthusiast gain access to the Johnnie Walker House?
Access is by invitation only. One way to gain entrance is by referral, as Johnnie Walker builds a network of potentially interested individuals whom they then invite.
Q.How many such private Johnnie Walker suites are there globally, and how significant is the Singapore location?
How many such private Johnnie Walker suites are there globally, and how significant is the Singapore location?
There are 26 private suites worldwide. The Singapore location is significant as it is the only one in Southeast Asia, housed within the Asia Pacific headquarters.
Q.What is the estimated value of the whisky held within the Singapore Johnnie Walker House?
What is the estimated value of the whisky held within the Singapore Johnnie Walker House?
The room holds more than $700,000 worth of whisky, based on its retail price. This collection is available for guests to taste and purchase.
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