Inside Bonia Selangor
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Malaysia-listed luxury fashion retailer Bonia has opened a new generation boutique in its home market.
The new store is on the ground floor of the Aeon Seksyen 13 Shah Alam shopping complex in Selangor.
As the accompanying images released by the brand on Facebook show, the store has a distinctly curved facade and something of a ‘maison’ feel. It is thus similar to the style used by luxury European brands, with stock clustered by category in precincts, but not quite rooms.
Stock is sparsely laid out to make the core leather goods ranges the hero of the displays, augmented by the brand’s apparel offer.
Bonia Group has more than 700 sales outlets and 70 boutiques across Asia specialising in leatherwear, footwear and accessories.
Altogether it has a network of more than 1200 sales outlets and 170 standalone boutiques throughout the world, including countries such as Brunei, Cambodia, China, Indonesia, Japan, Malaysia, Myanmar, Singapore, Thailand, Taiwan and Vietnam.
Questions & Answers
Q.Where is Bonia's new generation boutique located?
Where is Bonia's new generation boutique located?
The new boutique is situated on the ground floor of the Aeon Seksyen 13 Shah Alam shopping complex, which is located in Selangor. This is in Bonia's home market of Malaysia.
Q.What is unique about the design of Bonia's new store?
What is unique about the design of Bonia's new store?
The store features a distinctly curved facade and a 'maison' feel, similar to luxury European brands. Stock is clustered by category in precincts, not quite rooms, and sparsely laid out to highlight leather goods.
Q.What is the primary focus of the product display in the new boutique?
What is the primary focus of the product display in the new boutique?
The core leather goods ranges are made the hero of the displays within the new boutique. These are augmented by the brand's apparel offer, according to the article.
Q.How many retail outlets does Bonia Group operate globally?
How many retail outlets does Bonia Group operate globally?
Bonia Group operates a network of more than 1200 sales outlets and 170 standalone boutiques worldwide. This includes countries such as China, Indonesia, Japan, and Singapore.
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